M&M's Introduces Purple Character (But No New Candy Color)

Mars says the new character was "designed to represent acceptance and inclusivity."

M&M'S Debuts First New Character — Purple — In a Decade – Advertising Week

M&M's Adds a Purple Character to the Crew – but Not to Candy Packets

M&M's Spokescandies Get the Axe After Conservative Meltdown

The purple M&M - the story of the lost prince of candy - Candy Room

M&M's Introduce a New Purple Character - Thrillist

M&M's Announces Limited Edition Packaging 'Flipping The Status Quo' That Celebrates Women

M&M's Announces Limited Edition Packaging 'Flipping The Status Quo' That Celebrates Women

Fox News Melts Down Over All-Female M&M's

M&M's Just Revealed a Brand-New Purple M&M