Mars says the new character was "designed to represent acceptance and inclusivity."
M&M'S Debuts First New Character — Purple — In a Decade – Advertising Week
M&M's Adds a Purple Character to the Crew – but Not to Candy Packets
M&M's Spokescandies Get the Axe After Conservative Meltdown
The purple M&M - the story of the lost prince of candy - Candy Room
M&M's Introduce a New Purple Character - Thrillist
M&M's Announces Limited Edition Packaging 'Flipping The Status Quo' That Celebrates Women
M&M's Announces Limited Edition Packaging 'Flipping The Status Quo' That Celebrates Women
Fox News Melts Down Over All-Female M&M's
M&M's Just Revealed a Brand-New Purple M&M