The logo was unveiled along with news of the BMW Concept i4, and aims to represent an “openness and clarity” for the car manufacturer.
BMW reveals new logo to mark a “new chapter” in history - Design Week
Artist Julie Mehretu will create the 20th BMW Art Car
Clay BimmerWorld Racing
BMW i4 Concept EV Debuts: Big Grille, Bigger Power, 270-Mile Range
BMW: BMW Exclusive: A custom BMW i3, college graduate rewards, and more.
FUTURE UNLOCKED: INTRODUCING AUTOMOBILI PININFARINA PURA VISION
Concepts, Prototypes And Future Vehicles by BMW
Small Business Guide to Graphic Design, Branding & Consistency
Wallpaper* Power 200: the world top design names and influencers