Por un escritor de hombre misterioso
I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the
Max Will Revert Film Credits to List Directors, Writers After Backlash
HBO MAX Becoming MAX is a Branding Blunder Beyond Belief
Inside the HBO Max scramble to launch and that Snyder Cut - Los Angeles Times
HBO Max usability flaws. HBO Max is finally available in…, by Georgy Vasilyev
HBO Max, HBO Now, HBO Go: WarnerMedia's Brand Confusion Strategy
HBO Max Branding - Darryl Mascarenhas
HBO Max's Expensive Price Point May Actually Be a Brilliant Strategy
HBO Max rebrand to “Max” sparks concerns among customers and industry experts – Spartan Shield
John Oliver Comes Up With New Slogan For Max Streamer: There's Entertainment In Watching A Company Die!
HBO Max Trollbäck+Company
Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
HBO MAX Becoming MAX is a Branding Blunder Beyond Belief
HBO Max rebrand to “Max” sparks concerns among customers and industry experts – Spartan Shield
Why Did HBO Max Become Max? Behind the Streamer's Relaunch Strategy
HBO Max Branding - Darryl Mascarenhas