Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.
TV Advertising 101: From Costs to Benefits
It Finally Happened: CTV is More Popular than Linear - MNTN
Addressable TV Advertising: What Is It and How Does It Work? - MNTN
Stats for Financial Services Advertising on Streaming TV/Video
is sticking ads in Prime Video shows and movies unless you pay more aims to show 'meaningfully fewer ads' than traditional TV or rival streaming platforms. An ad-free option
CTV Advertising—What It Is and How It Works - Madhive
Connected TV Advertising: Four Things We've Learned With Performance TV - MNTN
Guide To TV Advertising On Cable And Local Broadcast Networks – SPMG Media
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]