Influence, The Psychology of Persuasion - Robert Cialdini - Book Review

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

Summary of InfluenceInfluence, a classic book, written by Dr. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth apply to all persuasion situations. Influence tries to explain the psychology of why people say “yes” and gives practical guidelines on how to apply these findings in daily life situations. Dr.

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