Por un escritor de hombre misterioso
IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.
Why Mobile Integration is a Game-Changer in Retail Operation Management
IKEA Consumer Experience. MARKETING STRATEGY — Ideation, by Anne Villeneuve
Retail Experience Examples of Top 20 Retail Brands
How IKEA evolved its consumer experience by integrating online and offline
Why IKEA Customers Are So Engaged They're Wearing IKEA Hats
Redesign the IKEA Store app for a better in-store experience, by Xueyin Liu (Airy)
IKEA's seamless omnichannel experiences - Think with Google
Experience evolution
Omnichannel Ecosystem: The Road to a Profitable Business - NetMaxims Blog - Web and Mobile Development Services and Solutions
The Future of Retail: 2018 and beyond
The Future of Omnichannel Retail
Reflections and predictions on effects of COVID-19 pandemic on retailing
Digital Transformation Tales from Ten Industry Giants
The making of 400 innovative thinkers at IKEA North Asia
Immersive Retail Revolution :From Clicks To Experiences 2023