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What is the IKEA Effect? The psychology of IKEA explained —

Por un escritor de hombre misterioso

The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?

Musings from the team at

What is the IKEA Effect? The psychology of IKEA explained —

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What is the IKEA Effect? The psychology of IKEA explained —

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What is the IKEA Effect? The psychology of IKEA explained —

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What is the IKEA Effect? The psychology of IKEA explained —

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What is the IKEA Effect? The psychology of IKEA explained —

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